• Pre-qualification = rough estimate (not strong) 
• Pre-approval = verified income, credit, assets (what you need) 

 Sellers and agents take pre-approvals seriously—especially in competitive markets.

Imagine your sign in front of a listing. What colors do you see and what brand name embodies your philosophy and vision? This work will represents you as a company and in the city where you do business, it will be seen by many. Put some time and effort into this process.

Buyers often chase the lowest rate—but miss the bigger picture.

You also need to look at:

• Closing costs 
• Points (buying down the rate) 
• Lender fees 
• Loan flexibility 

 A slightly higher rate with smoother closing can be the better deal.

In real estate:

• Deals move fast 
• Offers expire quickly 

You want a lender who:

• Answers calls/texts quickly 
• Can run numbers same-day 
• Can update pre-approval letters fast 

 This alone can win you a house over other buyers.

• Local lenders: Know the market, communicate with agents, smoother closings 
• Big online lenders: Sometimes cheaper, but often slower and less personal 

 In competitive areas, local lenders often give you an edge.

Typical closing:

• 30–45 days

Strong lenders can do:

• 21 days or less 

 Faster closings = stronger offers

A good lender will explain options like:

• Conventional
• FHA 
• VA 
• USDA 
• First-time buyer programs 
• Down payment assistance 

 The right loan can save you thousands.

Don’t just get approved—get strategic:

• Ask lender to run multiple price scenarios 
• Know your monthly payment comfort zone 
• Have updated letters ready for different offer amounts 

Avoid lenders who:

• Take days to respond 
• Can’t clearly explain numbers 
• Change terms late in the process 
• Promise “too good to be true” rates 

Your agent + lender should work together.

 The best deals happen when:

• Lender calls listing agent 
• Confirms your strength as a buyer 
• Helps position your offer